561 Media
Prepared for Dirt Legal + Ride Legal  /  1 to 16 September 2026

Where both
accounts stand,
and what
happens next.

Everything on this page comes from your two ad accounts, pulled from Meta on 16 September 2026. Thirty-day, month-to-date and last-seven-day views sit side by side, so a single quiet week never drives a decision on its own.

3.6x ROAS · DL 30 days9.6% CTR · RL UGC4 October flights builtTracking build ready

Running order

  1. 1Where both accounts standThe headline numbers on each brand
  2. 2October creativeFour flights built and ready for the October 1 start
  3. 3Dialling in trackingWhat we want to build now the new sites are live
  4. 4Growing what worksMore creative inside the campaigns already performing
  5. 5Next steps and ownersTwo items, with names and dates against each

Dirt Legal

3.6x
ROAS over the last 30 days, on $17,497 spend and $62,821 in purchase value.
$297
Cost per purchase across 30 days, on 59 purchases.
1,381
Leads in the last 30 days at $12.67 each, 456 of them this month.
  • The account converts well. 3.6x return over the last 30 days, with lead volume running alongside it at $12.67 a lead.
  • Two ads are carrying conversions. The "How to Get Street-Legal" UGC video and the Christopher creative both produced purchases in the last week, which tells us where to put more creative next.
  • Year on year, the auction got more expensive for everyone. Costs across Meta rose roughly 38% over the same period. Against that, click-through rate on the account improved from 2.70% to 4.13%, so the creative is working harder than it was.

Ride Legal

9.6%
Click-through rate on the UGC video campaign at $0.13 per click. Jason's exotics UGC is at 14.2%.
2,208
Landing page views this month. The traffic is arriving and it is engaged.
$4.60
Cost per lead across the last 30 days, on 1,655 leads.
  • The creative is landing. Engagement on the September campaigns is the strongest this account has run, and that is the hard part to get right.
  • The new service finder is doing its job. Traffic is arriving and moving through the quiz, which is exactly the behaviour we want to build the next round of creative around.
  • Next is connecting that activity back to Meta. Covered in the tracking section below.

Dialling in tracking

Now that the new sites and service finders are live, we want to finish connecting them to Meta so both brands report cleanly and independently. Four pieces, in the order we would build them.

01
Brand and campaign detail on every order

The finders already pass a session ID into the Shopify cart. Adding the brand and the originating campaign alongside it means every order can say which brand it belongs to and which ad brought it in, read straight from your own order data.

02
Server-side purchase events, split by brand

A purchase event sent from the server for each brand, alongside the one the browser already sends. Server events are not affected by ad blockers or browser privacy settings, so the count that reaches Meta matches the count in Shopify more closely.

03
Quiz milestones sent server-side

The service finders capture far more activity than a purchase alone. Sending quiz completions server-side gives Meta a much richer picture of who is engaging, which is what the platform learns from.

04
Full campaign tagging on our end

We are adding complete campaign tagging across every live ad on both accounts, so Meta activity shows up correctly in your own reporting as well as ours. This one is already underway and needs nothing from your side.

The pieces already exist in your stack. The finders pass session detail into the cart today, and the same server-side approach is already running for Google. This is mostly a case of pointing the existing plumbing at Meta, per brand.

October creative

Dirt Legal  /  October 1 to 10
Street-Legal Starter Pack

Copy and three static concepts delivered, in 1:1 and 9:16.

Dirt Legal  /  October 26 to November 4
Raising the Dead

Copy and three concepts delivered. 7% off title recovery and registration.

Ride Legal  /  October 1 to 31
The Season of Good Taste

Copy complete across a luxury and a personality track. Statics in production.

Ride Legal  /  October 26 to November 4
Out of Office

Copy complete, statics in production. Both Ride Legal sets with you this week.

Growing what works

  • More creative inside the campaigns already performing. Rather than opening new campaigns, we want to add the October creative into the campaigns already delivering and let Meta concentrate spend on whatever performs best. Same structure, more for the platform to choose from.
  • Budgets are pacing to the agreed monthly targets. Both accounts are set to land on the September numbers we agreed, with the October flights picking up from there.
  • The October flights take both brands to a fuller creative slate. Meta now reads the creative itself to decide which ads reach an audience, so a wider range of angles in market directly helps delivery.

Next steps

01
A working session with Tim

Thirty minutes to walk through the tracking items above and agree what goes where. We will come with the specific list, so it should be a short conversation.

02
October creative sign-off

Dirt Legal's two flights are with you and Ride Legal's follow this week. Approval this week keeps the October 1 start comfortable.